The Fortis Newsletter

A weekly newsletter for small business owners, solo entrepreneurs, and creative service providers to help them strategically align their visual content to their brand!

Brand Photography Help right at your fingertips!

Brand Photography Help right at your fingertips!

Creating a More Recognizable Brand (Part 3): Integrating your branding into your videos

I know that you probably take pictures of what you're doing and who you are with. But the one thing we forget to capture in our day is the behind the scenes of our business. That's the part that a lot of business owners feel isn't necessary when it comes to marketing their business. 

It matters to our ideal clients more than we think. In the next few weeks, I am also going to share how you can go about sharing about your life and business as an entrepreneur without making it feel like you're invading your own privacy when you post. But for this week, let's talk about your iPhone's camera settings and how to make your brand more recognizable using your phone.

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Creating a More Recognizable Brand (Part 2): Mission, Vision, Values

As promised, we are continuing our series about creating a more recognizable brand. This week's speech is about your brand voice and messaging. If you have been in business a while, you probably already have a brand vision and mission statement in place. Let me share how I took my brand vision and mission and created a brand voice from it. 

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