The Fortis NewsletterA weekly newsletter for small business owners, solo entrepreneurs, and creative service providers to help them strategically align their visual content to their brand!
Brand Photography Help right at your fingertips!
Brand Photography Help right at your fingertips!
Creating a More Recognizable Brand (Part 3): Integrating your branding into your videos
I know that you probably take pictures of what you're doing and who you are with. But the one thing we forget to capture in our day is the behind the scenes of our business. That's the part that a lot of business owners feel isn't necessary when it comes to marketing their business.
It matters to our ideal clients more than we think. In the next few weeks, I am also going to share how you can go about sharing about your life and business as an entrepreneur without making it feel like you're invading your own privacy when you post. But for this week, let's talk about your iPhone's camera settings and how to make your brand more recognizable using your phone.
Creating a More Recognizable Brand (Part 2): Mission, Vision, Values
As promised, we are continuing our series about creating a more recognizable brand. This week's speech is about your brand voice and messaging. If you have been in business a while, you probably already have a brand vision and mission statement in place. Let me share how I took my brand vision and mission and created a brand voice from it.
Creating a More Recognizable Brand (Part 1): Colors, Logos, and Fonts
Part of building a brand that is recognizable is making sure that your brand colors are consistent across every platform that your business is present on. That includes social media, your email marketing, your website, and your branded pamphlets, brochures, and other branded apparel.
What does a Brand Photography Session with Fortis actually Look Like?
Discover what a brand photography session with Fortis Media looks like, from strategy and planning to the photo session, editing, and implementation. Serving West Michigan businesses with intentional brand photography.
Why you need brand photography in your business
Discover why brand photography matters for your business and how personalized visuals can help you connect with your ideal clients. Learn how professional brand photography can showcase your personality, services, client experience, and what makes your small business different from generic stock photography.
Fortis Fall favorites: Our Favorite Fall Activities
Do you know why fall is my favorite time of year? If you guessed that it’s because the weather is no longer 95° and humid outside then you would be 50% correct. The other part of it is that I love all of the different things that there is to do in Michigan during the fall.