Creating a More Recognizable Brand (Part 1): Colors, Logos, and Fonts
We are going to start with something that seems obvious, but is often overlooked. And that is your colors, fonts, and logos.
Part of building a brand that is recognizable is making sure that your brand colors are consistent across every platform that your business is present on. That includes social media, your email marketing, your website, and your branded pamphlets, brochures, and other branded apparel. If your website is one set of colors and you use a completely separate set of colors for your email marketing, your customers might be confused as soon as they open your email. And already you're creating a split in your ability to be recognized.
Fonts play another huge role in your branding too. “Font psychology is something you should always be considering when designing anything containing text. When your choice of font conveys the right message and elicits the correct emotional response, your design and branding will be significantly more effective in persuading your audience to take the action you desire." (Adobe Express Design)
Different fonts and typefaces (as explained in the article above) help your customers and clients to understand your tone, urgency, and overall brand feeling in your writing. Because your fonts are a visual element of your branding, you can use your fonts to paint a narrative of your brand. “Font psychology, a sub-discipline of typography, is the study of how different typefaces impact human emotions and perception.” Take some time to do some light reading on different fonts and typefaces and see if you can find one font that's a little more creative and matches your brand voice and messaging (hint: we are talking through messaging and your brand voice next week).
When we think about branding, we often think that branding is just talking about your logo. But it's more than that. It's the collection of your brand colors, fonts, and logos combined. When it comes to your logo, it can have a mixture of your brand colors and your brand fonts. It could include symbols or images that are important to your branding. And it's good to have multiple similar, but slightly different logo types. “Logos” include primary logos, secondary logos, sub marks, brand marks, and basic illustrations of images within your logo.
This week I challenge you to take a long, hard look at these three branding aspects in your business. Colors. Typography/Fonts. Logos. Is there consistency across all of these elements. Do you have colors that spark a particular emotion from your client? Do you have typography that is easy to read, but still has some personality to it? Do your logos embody your brand colors and your brand typography?
To help you evaluate this for your brand, we created our Visual Brand Audit. It's a quick workbook-style guide that walks you through some simple questions to ask yourself when evaluating your brand. Check it out Digital Storefront here!
Your brand is more than just a logo. In this post, we’re breaking down three key elements of your visual brand: colors, typography, and logos. Learn how consistency across these elements can help your business become more recognizable, communicate the right message, and create a cohesive brand experience for your audience. Plus, discover how our Visual Brand Audit can help you take a closer look at your current branding and identify areas for improvement.
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