The Fortis NewsletterA weekly newsletter for small business owners, solo entrepreneurs, and creative service providers to help them strategically align their visual content to their brand!
Brand Photography Help right at your fingertips!
Brand Photography Help right at your fingertips!
The Hidden Cost to Scrambling for Content
We don’t really know the hidden cost to scrambling for content until it’s far too late. We procrastinate. We put it off for weeks on end, we say we’ll get around to it later, we put it on the calendar to be done, then that day comes around, and we find that we have other things we have to do, so it gets pushed again.
But, what are the deeper consequences for scrambling for content? Let’s take a look at three huge consequences to being behind in content creation.
What does “Brand Photography” actually mean?
When I am at a Networking event or just out in public in general and I tell someone that I am a Brand Photographer they often ask me what that means. They say “so you are a headshot photographer?”
The answer is yes, but it is also more than just your headshots. Let’s talk about what “Brand Photography” actually is and what it is not.
Why you shouldn’t Use A.I. to enhance (or Create) your Selfies or Headshots
A.I. doesn’t yet know how to create all the little imperfections or blemishes on your face that make you who you really are. A.I. doesn’t know quite yet how to distinguish your teeth from each other or create those natural reflections in your eyes. A.I. is still figuring out how to create cohesive, and coherent backgrounds that have appropriate fields of depth, shadows and light.
Why your Brand Photos Feel “OFF” online & Why Your DIY Content Is Holding Your Business Back
With one brand session you have someone who can do all the strategizing and creative direction for you. With one brand session you will have a photographer, who knows your brand, knows you, and knows how to show all the best parts of your business with your clients in photo form.
How I stay Productive & Motivated as a Small Business Owner
Running a small business comes with a never-ending to-do list, and staying productive can sometimes feel like a challenge. It’s easy to get caught up in busywork or feel overwhelmed by all the moving parts. That’s why I’m sharing my top five go-to strategies that help me stay focused, motivated, and actually move the needle in my business.
Start Here: The 4 Foundational Brand Photos That Build Trust and Visibility
In the digital world where first impressions are made in seconds, your brand imagery isn’t just a pretty picture. It’s a form of visual communication.
The right photos signal professionalism. The right photos build trust within your ideal clients. The right photos tell your clients who you are, what you do and what you care about before you ever say a word.