The Fortis NewsletterA weekly newsletter for small business owners, solo entrepreneurs, and creative service providers to help them strategically align their visual content to their brand!
Brand Photography Help right at your fingertips!
Brand Photography Help right at your fingertips!
Is a brand photo membership worth it? How to know when you are ready for one.
You have the business. You’ve got the clients. You have some social media, a Google Business Profile, an email newsletter and all the different marketing avenues set up. You just struggle with certain things when it comes to marketing. One of those issues being, what images/videos do you even post?
How to choose the right photographer for you
When it comes to choosing a photographer for your brand photos (or just any photos in general) it’s important to look at a few specific things before signing a contract with them. These quick things will help you weed out the photographers who are legit, know how to run a business, and help you see that they actually care about their clients.
The Hidden Cost to Scrambling for Content
We don’t really know the hidden cost to scrambling for content until it’s far too late. We procrastinate. We put it off for weeks on end, we say we’ll get around to it later, we put it on the calendar to be done, then that day comes around, and we find that we have other things we have to do, so it gets pushed again.
But, what are the deeper consequences for scrambling for content? Let’s take a look at three huge consequences to being behind in content creation.
What does “Brand Photography” actually mean?
When I am at a Networking event or just out in public in general and I tell someone that I am a Brand Photographer they often ask me what that means. They say “so you are a headshot photographer?”
The answer is yes, but it is also more than just your headshots. Let’s talk about what “Brand Photography” actually is and what it is not.
Hacks that I use to Save time & Stay Productive in my Business Workflow
We all know that staying on track and being productive in today’s world is more difficult than it ever has been. With constant distractions bombarding us at every turn, it makes running a business that much harder. So how do we stay on track, not loose our minds, and still accomplish at least a few things on our long to do lists? I want to share some simple things that I do during my work day’s so that I can focus on what I need to do!
Why you shouldn’t Use A.I. to enhance (or Create) your Selfies or Headshots
A.I. doesn’t yet know how to create all the little imperfections or blemishes on your face that make you who you really are. A.I. doesn’t know quite yet how to distinguish your teeth from each other or create those natural reflections in your eyes. A.I. is still figuring out how to create cohesive, and coherent backgrounds that have appropriate fields of depth, shadows and light.