The Fortis NewsletterA weekly newsletter for small business owners, solo entrepreneurs, and creative service providers to help them strategically align their visual content to their brand!
Brand Photography Help right at your fingertips!
Brand Photography Help right at your fingertips!
From Scrambling to Strategy: How Brand Photography Saves Entrepreneurs Time (and Stress)
Running a business comes with enough stress already. Between answering emails, managing clients, creating content, handling marketing, and trying to maintain some sort of work life balance, most entrepreneurs are already carrying a full plate before they even think about photos. That is exactly why brand photography matters more than most people realize. It is not just about having pretty images for Instagram. It is about creating tools that make running your business easier, smoother, and less overwhelming.
Your business has grown:Why your brand Photos should too
Updated brand photos help communicate growth, confidence, and credibility to potential clients before they ever contact you. Your audience should immediately see that your business is active, current, and evolving.
What to Do when you hate being in front of the camera, but need to show up!
You do not need to “know how to model” to have good brand photos. Most people feel awkward in front of the camera at first. The difference is having a photographer who knows how to guide you naturally. It’s also about changing your mindset. Let’s break down the mindset barriers business owners have when it comes to brand photos.
Is a brand photo membership worth it? How to know when you are ready for one.
You have the business. You’ve got the clients. You have some social media, a Google Business Profile, an email newsletter and all the different marketing avenues set up. You just struggle with certain things when it comes to marketing. One of those issues being, what images/videos do you even post?
How to choose the right photographer for you
When it comes to choosing a photographer for your brand photos (or just any photos in general) it’s important to look at a few specific things before signing a contract with them. These quick things will help you weed out the photographers who are legit, know how to run a business, and help you see that they actually care about their clients.
The Hidden Cost to Scrambling for Content
We don’t really know the hidden cost to scrambling for content until it’s far too late. We procrastinate. We put it off for weeks on end, we say we’ll get around to it later, we put it on the calendar to be done, then that day comes around, and we find that we have other things we have to do, so it gets pushed again.
But, what are the deeper consequences for scrambling for content? Let’s take a look at three huge consequences to being behind in content creation.