The Fortis NewsletterA weekly newsletter for small business owners, solo entrepreneurs, and creative service providers to help them strategically align their visual content to their brand!
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We make bi-weekly newsletter emails with tips and tricks on how to maximize your business visuals to their full potential! We promise we will not spam you! We send only one email every other week at the most.
Brand Photography Help right at your fingertips!
Brand Photography Help right at your fingertips!
The Best Spring Activities in West Michigan
West Michigan in the spring is one of my favorite things about living in Michigan. From the smell of fresh grass, the views of the lake, the taste of elephant ears, the beauty of the downtown tulips and roadside flower stands. Spring in Michigan is one of my favorite times to do photos. From fun senior sessions, to radiant headshot & brand sessions, and cute family moments, it’s all magical. Especially after the long winter months in Michigan, spring becomes a special breath of fresh air.
How to choose the right photographer for you
When it comes to choosing a photographer for your brand photos (or just any photos in general) it’s important to look at a few specific things before signing a contract with them. These quick things will help you weed out the photographers who are legit, know how to run a business, and help you see that they actually care about their clients.
The Hidden Cost to Scrambling for Content
We don’t really know the hidden cost to scrambling for content until it’s far too late. We procrastinate. We put it off for weeks on end, we say we’ll get around to it later, we put it on the calendar to be done, then that day comes around, and we find that we have other things we have to do, so it gets pushed again.
But, what are the deeper consequences for scrambling for content? Let’s take a look at three huge consequences to being behind in content creation.
What does “Brand Photography” actually mean?
When I am at a Networking event or just out in public in general and I tell someone that I am a Brand Photographer they often ask me what that means. They say “so you are a headshot photographer?”
The answer is yes, but it is also more than just your headshots. Let’s talk about what “Brand Photography” actually is and what it is not.
Why you shouldn’t Use A.I. to enhance (or Create) your Selfies or Headshots
A.I. doesn’t yet know how to create all the little imperfections or blemishes on your face that make you who you really are. A.I. doesn’t know quite yet how to distinguish your teeth from each other or create those natural reflections in your eyes. A.I. is still figuring out how to create cohesive, and coherent backgrounds that have appropriate fields of depth, shadows and light.
Why your Brand Photos Feel “OFF” online & Why Your DIY Content Is Holding Your Business Back
With one brand session you have someone who can do all the strategizing and creative direction for you. With one brand session you will have a photographer, who knows your brand, knows you, and knows how to show all the best parts of your business with your clients in photo form.
SIGN UP TO GET THESE NEWSLETTER POSTS DELIVERED STRAIGHT TO YOUR INBOX!
We make bi-weekly newsletter emails with tips and tricks on how to maximize your business visuals to their full potential! We promise we will not spam you! We send only one email every other week at the most.