Is investing in Brand Photography worth the cost?
When it comes to investing in the marketing side of your business, most business owners tend to think in a very specific order. I need a website first, then business cards, then social media, then maybe some merchandise with my logo and information on it. The list goes on.
But what often gets overlooked in that process is brand photography. Sure, at some point they might think, “I need a headshot.” But for many business owners, it stops there. And that’s where the problem lies.
While having a good headshot is definitely important, it’s also important to have more than just one headshot. Having a few different types of headshots, with different angles, different outfits, and backgrounds, as well as branded images of you working in your work environment, images of the tools of your trade, and you interacting with clients/customers, can also play a huge role in your brand’s overall presence online. Especially, if you have been in business a while (like 3+ years) and you are continuously growing. So, why wouldn’t you want/need to invest in brand photography?
Let me put it to you like this. Say for example that you have another competitor in your area, who does all the same things as you do? They build a website, have a neat logo, have nice business cards, have a decent social media presence, but they seem to be lacking something? They don’t have professional headshots, or even photos of themselves, on their website, across their social media, or in their email signatures. Something feels off. There’s a scarcity of connection in their branding. And no clear visual proof that they truly know what they’re doing.
Meanwhile, you’re over here reintroducing yourself to your growing audience every few months. And your audience is growing because you brought a tennis racket to your brand session. You brought it because your brand photographer (aka me) encouraged you to include personal elements that could be woven into your visuals.
Now, you may not be a tennis trainer. But imagine someone visiting your fitness training business website, and they notice that tennis racket in one of your portraits. And they happen to love tennis too! Suddenly, they’ve found a fitness trainer and someone they already feel connected to. That’s an instant connection that suddenly makes your business more attractive. And it happened because you invested in brand photos and were brave enough to share a piece of your personality with your audience.
This is the power of a brand session. This is also why I whole heartedly believe that their is power in a good photograph. And that is why brand photography is worth the investment in your business!
Brand photography speaks before you even say a word! In today’s world, when you only have about 5-10 seconds to actually catch someones attention (no, seriously, only 5 seconds), it’s never been a more important show up with intention. Brand photography isn’t about creating pretty pictures, it’s about creating content with purpose. When your photos are planned around your offers, messaging, platforms, and doing what you love, they become tools you can use across your website, social media, email marketing, and more. Instead of just explaining to your audience that you love this thing or are passionate about that thing, you’re investing in visuals that support your business goals long-term and do all the talking before you can even say “brand photography”.
Brand photography, at it’s core, is about building instant trust, with strategic, purpose driven content and visuals. Brand photography helps you show up consistently and confidently, no matter what season of your business you are in! So take the leap of faith and invest in brand photography that supports your growth, highlights what makes you different, and fills the gaps that other businesses leave behind. I promise—it makes a difference.
If you don’t believe me or you aren’t yet convinced, check out the blog we posted last week here! It goes over what a brand photographer actually does for a small business!
In Summary . . .
Brand photography often gets overlooked in the marketing process, yet it plays one of the biggest roles in building trust and connection online. Strategic, personality-driven visuals help business owners stand out, tell their story, and create instant familiarity with their audience. When your photos are planned with purpose, they become powerful tools that support your offers, messaging, and long-term growth.
