The Fortis Newsletter

A weekly newsletter for small business owners, solo entrepreneurs, and creative service providers to help them strategically align their visual content to their brand!

Brand Photography Help right at your fingertips!

Brand Photography Help right at your fingertips!

From Scrambling to Strategy: How Brand Photography Saves Entrepreneurs Time (and Stress)
Business, Business Branding Regan Business, Business Branding Regan

From Scrambling to Strategy: How Brand Photography Saves Entrepreneurs Time (and Stress)

Running a business comes with enough stress already. Between answering emails, managing clients, creating content, handling marketing, and trying to maintain some sort of work life balance, most entrepreneurs are already carrying a full plate before they even think about photos. That is exactly why brand photography matters more than most people realize. It is not just about having pretty images for Instagram. It is about creating tools that make running your business easier, smoother, and less overwhelming.

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What to Do when you hate being in front of the camera, but need to show up!

What to Do when you hate being in front of the camera, but need to show up!

You do not need to “know how to model” to have good brand photos. Most people feel awkward in front of the camera at first. The difference is having a photographer who knows how to guide you naturally. It’s also about changing your mindset. Let’s break down the mindset barriers business owners have when it comes to brand photos.

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Is a brand photo membership worth it? How to know when you are ready for one.

Is a brand photo membership worth it? How to know when you are ready for one.

You have the business. You’ve got the clients. You have some social media, a Google Business Profile, an email newsletter and all the different marketing avenues set up. You just struggle with certain things when it comes to marketing. One of those issues being, what images/videos do you even post?

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The Best Spring Activities in West Michigan

The Best Spring Activities in West Michigan

West Michigan in the spring is one of my favorite things about living in Michigan. From the smell of fresh grass, the views of the lake, the taste of elephant ears, the beauty of the downtown tulips and roadside flower stands. Spring in Michigan is one of my favorite times to do photos. From fun senior sessions, to radiant headshot & brand sessions, and cute family moments, it’s all magical. Especially after the long winter months in Michigan, spring becomes a special breath of fresh air.

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