The Fortis NewsletterA weekly newsletter for small business owners, solo entrepreneurs, and creative service providers to help them strategically align their visual content to their brand!
Brand Photography Help right at your fingertips!
Brand Photography Help right at your fingertips!
6 Tips for New Photographers
When I first started my business in 2020, I had no idea what I was doing. I was learning as I was going. And because of that I made mistakes along the way. Here are somethings I wish I had known when I first started.
Why do your brand photos matter?
Your brand photos aren’t just meant to be some pretty images that you can smack on your website at the beginning of the year and call it Christmas. They are meant to be intentional relationship driven tools, that move your business closer to what you dreamed it would be. They are meant to be used repeatedly, unapologetically and strategically. Your brand photos should be used as an extension of your marketing.
Your business has grown:Why your brand Photos should too
Updated brand photos help communicate growth, confidence, and credibility to potential clients before they ever contact you. Your audience should immediately see that your business is active, current, and evolving.
What to Do when you hate being in front of the camera, but need to show up!
You do not need to “know how to model” to have good brand photos. Most people feel awkward in front of the camera at first. The difference is having a photographer who knows how to guide you naturally. It’s also about changing your mindset. Let’s break down the mindset barriers business owners have when it comes to brand photos.
Is a brand photo membership worth it? How to know when you are ready for one.
You have the business. You’ve got the clients. You have some social media, a Google Business Profile, an email newsletter and all the different marketing avenues set up. You just struggle with certain things when it comes to marketing. One of those issues being, what images/videos do you even post?
The Best Spring Activities in West Michigan
West Michigan in the spring is one of my favorite things about living in Michigan. From the smell of fresh grass, the views of the lake, the taste of elephant ears, the beauty of the downtown tulips and roadside flower stands. Spring in Michigan is one of my favorite times to do photos. From fun senior sessions, to radiant headshot & brand sessions, and cute family moments, it’s all magical. Especially after the long winter months in Michigan, spring becomes a special breath of fresh air.