Why do your brand photos matter?
Your brand photos aren’t just meant to be some pretty images that you can smack on your website at the beginning of the year and call it Christmas. They are meant to be intentional relationship driven tools, that move your business closer to what you dreamed it would be. They are meant to be used repeatedly, unapologetically and strategically. Your brand photos should be used as an extension of your marketing.
Here’s where they should be used in your website: your header on your Main page, your about page, your frequently asked questions page, your services/products pages, your blog content, and your information pages. They can be used as backgrounds, focal points, lead generators, and so much more.
Here’s where they should be used in your social media: your profile photos, your about you posts, your services/products promotions, your social media carousels and reels, your Instagram stories, your Facebook posts, and your Linked In header images.
Here’s where they should be used in printed products: pamphlets, business cards, brochures, mailers, flyers, banners, signage, in books, in magazines, on any and all apparel that you put your business information on.
Here’s where else they can be used: Your online storefront, your lead magnets, your Google Business Profile, client touch points, blogs, email marketing, and onboarding documents.
Your brand photos can be used in so many different ways and in so many different places. They are what helps build trust. They help build familiarity (with you and what you do), they help potential clients/customers have a deeper look into who you are and how you can serve them. Brand photos build brand recognition, and loyalty. They help make it easier for people to say, “hey I know that person. I know that business. You should check them out.”
Your brand photos allow you to share your business in a more professional way than sharing the blurry behind the scenes photos that you capture in a quick second when you are busy serving a client (trust me those photos have their place too). When you have professional brand photos you feel more confident sharing about your business. Those blurry photos we mentioned, aren’t going to help you feel more confident about your business. And, while they show your ideal client a snippet of what it’s like to work with you, they don’t show your clients the full picture like professional brand photography does.
Professional brand photos are the thing that can help set you apart from your competitors. While your competitors are working with headshots and brand photos that they had taken 7 years ago, you are out here rocking brand new brand photos. That show who you are now, not the you from 7 years ago like your competitor.
Your brand photos and headshots are meant to be the most accurate visual representation of your business right now. If you are ready to ditch the photos you had done back in 2014, then let’s chat!
Your brand photos are much more than images for your website. They are strategic marketing tools that help build trust, create brand recognition, and showcase who you are today. From your website and social media to printed materials, email marketing, and client touchpoints, professional brand photography can be used in countless ways to strengthen your business. Consistently updated brand photos help you stand out from competitors, increase confidence in your marketing, and give potential clients a clear picture of what it's like to work with you. If you're still relying on outdated images, it may be time to refresh your visuals and create a brand presence that truly reflects your business today.
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