Why the fall is the best time to Update your Brand Photos
If you’ve been here long enough, you have probably heard me say that the fall and winter is the best time of the year to update your brand and head shots. Why is that?
Think about it this way. In Michigan, summer is a special time. Michigan winters are long, often times cruel, and arduous. So when Summer rolls around, everyone wants to be outside whenever they aren’t at work. No one really wants to spend time sitting in front of a camera when they could be lounging on the beach or swimming in the lake.
This is what makes Michigan Falls the absolute best. During the fall in Michigan, you are still hanging out outside. You might be hiking anyone of the many awesome trails that Holland has to offer, apple picking in Fennville, enjoying an outdoor restaurant in Grand Haven, or strolling along the beach in South Haven.
But you might also consider that during the summer you were insanely busy with your small business. And now that fall has come, you are slowing down, just enough to finally start enjoying all of those things. And you might also be considering updating the visual content that you use to market your business before the holidays roll around and you feel like you are behind for the new year.
And that is where Fortis Media comes in. During the fall, we can still shoot sessions outside or you can choose from one of the many Studio locations available in West Michigan. The weather is getting cooler and it’s a lot easier to sit for a photo shoot when it’s 60° and with a light wind outside rather than 90° with no wind and the sun beating down on you as you try to pose for a photo while you’re drenched in sweat.
Fall is the perfect equilibrium of nice weather, perfect timing, and less chaos.
Let me know when you’re ready to update your brand photos for the new year. I promise you that you will feel way better about the new year when you book your branding session in the fall!
Fall is one of the best times of year for business owners in West Michigan to update their brand and headshot photos, offering comfortable weather, beautiful outdoor locations, and a little more breathing room after the busy summer season. With options for outdoor sessions or local indoor locations, Fortis Media helps business owners create fresh, strategic visual content before the holidays and the start of a new year. Fall offers the perfect balance of beautiful scenery, comfortable temperatures, and intentional timing to refresh your brand photography without the chaos of summer.
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