Beauty by PamCase Study
Beauty by Pam - Pam DriesengaSESSION BOOKED:
Brave Photo Collection
SESSION GOAL:
Capture Pam servicing her clientele in a way that shows her calm confidence and allows her clients to feel comfortable with her before she ever helps them discover their best colors. She also wanted to have a back log of content that she could use so that sharing content could be more seamless and easy to get done.
BRAND VISION:
The vision for Beauty by Pam is to be a “resource where women can go to find healthy solutions to their skin and makeup concerns along with clothing recommendations.”
BRAND KEYWORDS:
Confident | Personable | Healthy | Polished | Beautiful
ABOUT THE SESSIONPam is the owner and warm personality behind Beauty by Pam, offering her unique color analysis services & make up/skin care tips and routines to women of all ages in the West Michigan area for almost 40 years!
Pam wanted her session to be about capturing some updated and refreshed headshots, but also focus on capturing shots of her working with a client during a color analysis service and a make up and skin care routine time.
Pam knew that she wanted the photos to be taken at her home studio so that her clients would see the photos and be able to recognize her space and then to start feeling comfortable working with her early.
We incorporated different parts of her home into her session to include variety in her headshots. We captured her helping a client in her studio space to allow her potential new clients to see what the experience with her would look and feel like. We had a wonderful time capturing her color analysis service and her make up tutorial with her client (all of which I had already outlined in her Session Guide). I have worked on projects with Pam before, so it was so fun being able to see her in action and to actually capture it again this time!
“Regan at Fortis Media made my branding/headshot session comfortable and even fun. We did some indoor and outdoor photos. She had excellent ideas for poses and paid great attention to details. Edited photos were made available within a reasonable time frame. I would highly recommend her services.”
— Pam @ Beauty by PamWhere to Connect with Pam: Connect with Pam on Instagram or at her website!
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Let’s connect, so that we can create photos that show off your brand in it’s best form.
